Everything in life is designed. I know your first instinct is probably to reject this idea and believe me, I understand. But hear me out.
Some things we can all agree are designed. Think about the first few things you do when you wake up in the morning. The place where you live was designed by an architect, and your bed was designed by a furniture designer. The faucet you turn on to brush your teeth was designed by a bathroom hardware designer. The toothbrush you use was designed by a toothbrush designer (someone's got to do it, right?). The label on the toothpaste was designed by a graphic designer. Your clothes were designed by a clothing designer; your shoes, a footwear designer. You get the picture. Pretty straightforward, right? Every day we interact with the built and manufactured environment around us in a thousand different ways. And all of it was designed with a purpose.
Your life is no different. From the minute you wake up in the morning to the time you go to sleep, you make decisions about your life and the way you live it. You chose the place where you live and the bed you sleep in. You decided to keep, or replace, that faucet in your bathroom. You purchased the toothbrush and toothpaste you use based on some conscious, or possibly subconscious, criteria. You pick out your outfit, the way you do your hair, watch or no watch, and so on every day.
Each day you make decisions about the way you want your life to look. In doing so, whether you mean to or not, with each decision you are sending a message to both yourself and those you come in contact with about who you are, what you believe, and what is important to you.
Brands are no different. Every decision a brand makes sends a message. The external message is what we usually label marketing. The internal message your brand sends shapes the organizational culture of the brand for yourself, your employees, your organization. These decisions communicate our priorities, values, and beliefs to those who interact with us and each is a unique experience. The job of a designer is to make life better through understanding, creating, and improving these experiences.
I help brands—specifically small businesses, startups, and non-profits better understand and make strategic decisions that best connect with their audience. This takes many forms from brand strategy, marketing campaigns, and culture workshops to websites, packaging design, print materials, and many things in-between.