I was approached with a need for a comprehensive packet to prep short-term missionaries for their time on the field. The client was thinking maybe a print piece or a series of videos. I agreed with the premise, but thought we could come up with a more imaginative way to engage their audience.
Logistical details of trips can be boring, causing people to skim over important information. Participants show up for their trips ill-prepared and with inaccurate expectations. My idea was to create an interactive experience that encouraged the reader to explore the material. Instead of mundane, mandated reading, I wanted to make learning about their upcoming trip fun and enjoyable for the participants.
The result was Missions 101. In collaboration with the amazing team of designers and developers at Cross and Crown, we built a fully responsive, parallax-scrolling website. Appealing to all ages of trip participants, Missions 101 not only provides key trip information, but introduces customers to the personality of Adventures in Missions in an exciting way.